WestJet brings a miracle to Fort McMurray

“WestJet’s surprising and heartwarming stunts around the holidays have quickly become one of the more iconic elements of the season, and this year the company used that platform to bring the spirit of Christmas to a community that needed it most.

In May, a wildfire began to spread across Alberta and parts of Saskatchewan that would eventually cover 590,000 hectares at its peak. Approximately 2,400 homes were destroyed and 88,000 people were forced to evacuate, most of which were in and around the town of Fort McMurray, Alberta.

In early November, WestJet began interviewing residents impacted by the fire, finding the destruction of their homes and communities had made it hard for them to embrace the holiday spirit. Despite that, Corey Evans, manager of sponsorship, community investment and experiential marketing at WestJet, says the people there had maintained their resolve to push forward through the tragedy.”