“Over the span of a month, the company’s Blue Santa figure travelled across 16 countries looking for unique holiday traditions. His discoveries will be unveiled daily between now and Dec. 25 in the form of an Advent Calendar available online. Content from the calendar is also being shared on the brand’s Facebook and Twitter channels.”

Quaker is once again looking to help families stay warm this winter, this time by putting coats in the hands of children in need.

WestJet has become well-known for taking chances on experiential campaigns that surprise and reward its customers, but a recent gamble to bring the spirit of Las Vegas to some lucky passengers was its biggest yet.

WestJet’s surprising and heartwarming stunts around the holidays have quickly become one of the more iconic elements of the season, and this year the company used that platform to bring the spirit of Christmas to a community that needed it most.

Quaker has released a new, heartwarming online video, adding to the brand’s goal of supporting Canadian families as they face day-to-day challenges.

The “Recital” video is the latest in Quaker’s “Goodness Starts Today” campaign that launched in January with a masterbrand TV spot, as well as other spots that applied the tagline to specific Quaker products like oatmeal, cookies and bars. While the idea of “goodness” has been present in many of the brand’s previous platforms and taglines in relation to the food and ingredients in the products, the new campaign has aimed to apply that to the personal lives of Canadians as well.