Strategy: Quaker Delivers A Message of Warmth

Quaker is once again looking to help families stay warm this winter, this time by putting coats in the hands of children in need.

The PepsiCo brand has launched “#JoyOfWarmth,” the second iteration of a program that began last year with the “Warm Welcome” campaign supporting new Canadians.

Through partnerships with the Boys and Girls Clubs of Canada and Brands for Canada, a clothing charity, Quaker is providing coats to families with children who would otherwise go without.

Directed by Bryan Reid