WestJet gives Christmas Miracle a global view

“The airline debuted its annual holiday campaign on Monday with the unveiling of a Christmas Advent calendar and a “Uniting Through Traditions” spot. Whereas the former showcases holiday traditions from countries around the world, the latter reinforces the importance of spending time with loved ones during the holiday season.

The work follows new branding for WestJet unveiled in October that is meant to align with its recent global ambitions.

Over the span of a month, the company’s Blue Santa figure travelled across 16 countries looking for unique holiday traditions. His discoveries will be unveiled daily between now and Dec. 25 in the form of an Advent Calendar available online. Content from the calendar is also being shared on the brand’s Facebook and Twitter channels.”